What is the Importance of Backlinks for SEO?
Backlinks are an essential aspect of SEO. They help you in various ways to retain and get hold of your customers and eventually convert them into clients.
Through Backlinking, you can engage your customers. Instead of ending up with a single webpage, you diverge them to some other links or web pages.
Thus, they keep on engaging themselves with different pages on your site rather than being pulled off to other sites.
In other words, Backlinks help you attain referral traffic without losing any leads. And as we know, traffic is very beneficial for our website’s SEO. Backlinks are a crucial part of our website, serving the purpose of SEO.
Table of Contents
What are Backlinks?
While going through a website, you may have clicked on some links that diverge you to another website. These links are Backlinks.
Backlinks are links on a website that redirect you to another website as soon as you click on the link. Backlinks are also known as “inbound links.” They represent the divergence of another website’s organic traffic to your site.
Why Are Backlinks Important For Seo?
Backlinks are a ranking factor in terms of SEO. Meanwhile, they act as a “vote of confidence” from one website to another. Thus, they help your SERP (search engine results page) ranking. Search engines like Google often treat backlinks as a ranking factor.
The primary belief is that if a website links to another website, it denotes the information is noteworthy. Backlinks add up to the importance of the SEO of the website.
Search engines like Google and Bing relate the links of web pages to your website to your rankings. In short, the better the backlinks, the better your SERP.
Some of the crucial aspects concerning the importance of backlinks for the SEO are as follows:
Backlinks are the incoming links. That is to say, backlinks carry your clients to the valued or targeted webpage.
Value to your site
Backlinks add value to your website. When the link redirects to another web page, you acknowledge your visitors with some valuable information.
The popularity of your site
These links are indicators that your website is popular among customers. The more customers click on the links, the more is your popularity.
Your website’s rankings in SERPs
The search engines look towards the backlinks as valued criteria for your SEO. As a result, they reward the content provided by the backlinks. That is to say; it acts as a reference for your rankings in SERPs.
Total follow links are also a critical count ranking factor. You stand better among other websites if you have better connections.
Types of Backlinks
There are two types of Backlinks in common. But remember, not all backlinks are valuable. Before discussing the value of backlinks, let’s get into their classes:
Dofollow links are the links that all of us want for our website. That is to say, the ones coming from respected sites are known as Dofollow Links. Such links are pretty helpful in increasing your search visibility and rankings.
A nofollow link is basically of no use for SEO purposes. A nofollow link indicates a search engine to ignore a link. It means they do not pass any information from one site to another. Hence, they are not helpful in terms of visibility or SEO purpose.
Which type of Backlinks are valuable?
Now, you know what the links refer to and their purposes. But let’s get into a short comparison to find which one is pretty helpful.
Dofollow links pass some of the other information from one site to another. Now, this means the engines will reward you for the same. So, it’s pretty beneficial for your website. But, certain Dofollow links are not acceptable or toxic for your website, the ones coming from suspicious sites.
For instance, who would you trust? A reputed site’s link or any random guy’s website’s link? Of course, a reputable site’s link. That matters the most.
On the contrary, Nofollow links are the ones that are not responsible for passing any value to your site. They are just the ones that a search engine can easily ignore as they are of no use.
Thus, it’s not only about the number of backlinks. Backlinks can be advantageous only if the quality is also genuine.
What are Domain Authority and Page Authority?
Domain Authority is a ranking score that provides a measurement of the success of a site when it comes to SERPs.
Moreover, the software development company Moz developed the idea of Domain Authority. It offers an overview of the likely search engine performance of your website.
Page Authority is a ranking score that tells you about the performance of a specific page on search engine result pages (SERP).
Undoubtedly, Moz is the software giant behind the Page Authority as well. Now, the calculation relies on the data from our web index. A dozen factors are responsible for the same.
Now, it’s inappropriate to mail someone for linking their website to yours. Instead, it is advisable to convince someone that it would be good to promote the specific web page by connecting it to your website.
To gain Backlinks, you must consider link-building ideas and link generation ideas. Let’s take them into account:
Domain Authority v/s Page Authority
Link Building Process
You may acquire backlinks through the link-building process. It’s crucial to understand the value of links. Meanwhile, you should also have the potential to generate backlinks.
Link Generation is generally about two ways. Both of these ways are equally beneficial for you.
Firstly, think of someone who found your content helpful and appropriate for their part. And yes, decides to link to your website.
Another option is when you put your content in front of someone for a notice. The person gets to it, find your content beneficial for him, and ultimately, they choose to link to you.
In these ways, you may try to reach out to people, thus, linking ideas being beneficial mutually.
To sum up, Backlinks stand as a profitable idea for your website’s SEO. Referring to the Backlinks, the search engines like Google look up to you as a good website. Thus, they reward your site, which leads to your brand awareness.